Play the creative way

Pretend Play

Enter the land of make-believe with toys that ignite the imagination and spark creativity.
Musical Toys


Play, sing, and make the music last all day!

Baby's First Toys

Soft, squishy, and sensory toys designed with newborns and babies in mind.
12 Months +

Toys for toddlers
12 months +

Wooden playsets, active toys, vehicles and more – all designed with toddlers in mind.

Happy Cruisers

Mix, lift, dump, and ride around the construction site!

B. toys

Play by your own rules

Unexpected colors, intriguing patterns, sensory textures, and features that are as playful as they are educational!

The difference doesn’t stop there; our toys are timeless and meant to be passed on from one generation to the next.

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Check out our various collections!

What people are saying about us!



"So fun! - Everything I’ve bought from this brand has been amazing! These are so fun, both my kids (ages 5 & 8) have had fun playing with these. I like how they come with 3 different sizes and a variety of colors."

- Minnesota

One Two Squeeze & Skipping Stones Set

"Great For babies - I just got these for my granddaughter and they're perfect for her little hands they're also durable plastic and can go in the tub too definitely going to be using these a lot. Also perfect for a gift."

- Springfield IL

Whacky Ball

"cute toy - b. toys is one of my favorite brands for babies/toddlers. this toy is fun for most young ages. CONTINIOUS fun. my one year old and five year old both enjoy playing with it. i will always be a b.toy purchaser and advocate!"

- pa

Colorful Pound & Play

"Great sensory toy for kids - I got this for my son who needed to work on his fine motor skills and he LOVED it. Such a fun way to work on shapes and his coordination all at once. Highly recommend for anyone looking for something similar"

- Boston,MA


"Happy customer - Had a brilliant experience with B.Toys, the toy is great perfect present for my daughter's birthday she loves it!"

- Cardiff, Wales

Just B.
Just You.
B. You

Find the toy that's right for the little one in your life.